Automatic analysis of customer feedback with AI

During the West Data Festival held in Laval from March 14 to 16, 2023, Nicolas Dugué and Clément Besnard from the LSF team presented the automatic analysis of customer feedback with AI.

Turning customer feedback and online opinions into marketing decisions is a good way to secure your customers. When your customers are numerous, this process cannot be done manually. To answer this problem, we propose to discover together what AI can bring to your opinion analysis process. In particular, we will consider a weakly supervised process where the human is in the loop and can easily influence the results of the algorithm via a graphical interface. We will also show the power of aspect detection methods coupled with polarity analysis to efficiently determine the satisfaction, engagement and recommendation factors of your products.